Serenytics allows you to get to know your customer base and their behaviors. This knowledge is fundamental to progress on your marketing actions and your strategic choices.
Without technical knowledge, a person in your marketing team can set up simple indicators such as:
A data analyst will be able to set up more advanced analyzes such as:
For each of these measurements, you can generate its history to study its evolution.
Whatever your internal system (Adobe Campaign, Selligent, CRM, SEO, SEA, SEM, SQL databases ...), you can connect your customer data, campaigns and orders in Serenytics.
On Data Marketing projects, Serenytics is often configured to update data once a day, typically at night.
Our solution is Cloud and integrates simplified modules of data synchronization (for example for loadings from an SFTP). In half a day, your data transfer process between your system and Serenytics is in place and you can start the analyzes.